Absolute Army

Absolute Army

I work with an amazing group of people. As I've mentioned in previous blog posts, I consider them a small army of creative geniuses. In celebration of Absolute Studios' 15th anniversary, I would like to honor the talented team and company I work with, and I've asked...

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Getting Tipsy: Branding Tips and Tricks

Getting Tipsy: Branding Tips and Tricks

Branding is way too important to just do it haphazardly. Your brand sets the tone for your business. It’s your image, voice and reputation all rolled into one. Each part is crucial, and together they create a business’s greatest super-power. It’s not always easy to...

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Enticed

Enticed

Step into my office and let me entice you.  Entice: to attract artfully or adroitly or by arousing hope or desire Why am I enticing you? Are you hanging on the edge of your seat? You must be begging for more. I am, and I know exactly where this article is going. I...

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The Key to Consistency

The Key to Consistency

What is Brand Consistency? Brand consistency is made up of two parts: visuals and messages. It’s all about the persistent delivery of visuals and messages that align with a company’s core values. It encourages loyalty by creating trust and immediately recognizable...

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Coronacation

Coronacation

The Coronavirus has us all on the edge of our seats checking our phones only to find bad news. This pandemic is not to be taken lightly, but it doesn’t mean we can’t allow a little light into our lives. So, what do you say, want to take a little vacation from the...

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COVID-19 Update

COVID-19 Update

“An opportunity lies between difficulties & problems.” - Albert Einstein By now you’ve probably read a million articles on the COVID-19 virus. Not only is it infecting thousands of people worldwide, but it is also infecting media and business. Most schools,...

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The “Virtual Room”

The “Virtual Room”

Warning: MAJOR “Spy Kids” (2001) Spoilers The 2001 movie “Spy Kids” was one of my favorites growing up. It fostered a feeling of magic and a deeper imagination that only a young mind could grasp. Do you ever reminisce and wish you had the same imagination as that...

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