Pre-Pro-Post: A Guide to the Video Production Process
Video Production StepsThe Video Production process includes three main steps: Pre-production, production and post-production. Each step is a vital aspect to creating a high quality video. Pre-Production The first phase of the video production process focuses...
Enticed
Step into my office and let me entice you. Entice: to attract artfully or adroitly or by arousing hope or desire Why am I enticing you? Are you hanging on the edge of your seat? You must be begging for more. I am, and I know exactly where this article is going. I...
The Key to Consistency
What is Brand Consistency? Brand consistency is made up of two parts: visuals and messages. It’s all about the persistent delivery of visuals and messages that align with a company’s core values. It encourages loyalty by creating trust and immediately recognizable...
Coronacation
The Coronavirus has us all on the edge of our seats checking our phones only to find bad news. This pandemic is not to be taken lightly, but it doesn’t mean we can’t allow a little light into our lives. So, what do you say, want to take a little vacation from the...
COVID-19 Update
“An opportunity lies between difficulties & problems.” - Albert Einstein By now you’ve probably read a million articles on the COVID-19 virus. Not only is it infecting thousands of people worldwide, but it is also infecting media and business. Most schools,...
The “Virtual Room”
Warning: MAJOR “Spy Kids” (2001) Spoilers The 2001 movie “Spy Kids” was one of my favorites growing up. It fostered a feeling of magic and a deeper imagination that only a young mind could grasp. Do you ever reminisce and wish you had the same imagination as that...
The Greatest Show on Earth
“His name is a proverb already, and a proverb it will continue." 1 P.T. Barnum is a name synonymous with entertainment and advertising. He reigned from the mid to late 19th century with his various entertainment endeavors, beginning in 1842 when he purchased the...
You Always Remember Your First
Hello, everyone! Welcome to my very first blog post. My name is Grace and I will be your Director of First Impressions for the duration of your time with Absolute Marketing Group. First impressions are everything, and you only get seven seconds to make one. Those...
Ballin’ Out with Your Wallet Out
Super Bowl LIV has come and gone. With it came the annual bevy of commercials which have become something of a special event in their own right. While Chiefs' quarterback (and world’s most perfect example of what evolution can achieve) Patrick Mahomes led Kansas City...
Writing Tips Part Deux: A Sequel
In our last writing tips blog, we talked about some of the common misconceptions that can mire an otherwise well written piece in the doldrums of dumbed-downess. With a fresh decade upon us, it felt apropos to begin the new year talking about inspiration. Many of us...
Tis The Season For Rhyme And Reason
Have you ever wondered what the holiday season would be like without Frederic Austin’s 12 Days of Christmas Carol? You know, the carol that emphasizes the importance of having a partridge in a pear tree? It’s a classic, and it’s origin probably relates to a ridiculous...
Writing Faux Laws
Writing is an artform. Its essence based in the same intangible notions a painter draws upon for graphical inspiration or a musician turns to when placing notes between bars on a page. It’s also the chief communicating force that drives your brand’s key messaging, no...
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