Writing Tips Part Deux: A Sequel
In our last writing tips blog, we talked about some of the common misconceptions that can mire an otherwise well written piece in the doldrums of dumbed-downess. With a fresh decade upon us, it felt apropos to begin the new year talking about inspiration. Many of us...
Tis The Season For Rhyme And Reason
Have you ever wondered what the holiday season would be like without Frederic Austin’s 12 Days of Christmas Carol? You know, the carol that emphasizes the importance of having a partridge in a pear tree? It’s a classic, and it’s origin probably relates to a ridiculous...
Writing Faux Laws
Writing is an artform. Its essence based in the same intangible notions a painter draws upon for graphical inspiration or a musician turns to when placing notes between bars on a page. It’s also the chief communicating force that drives your brand’s key messaging, no...
Giving Thanks for Vegans, Turtles and Toilets
The 2019 holiday season has arrived. As we clean our homes and gather around tables, it’s important that we take a moment away from all the busyness and reflect on what we have to be thankful for. This year I found myself feeling very thankful. From a tangible...
South Dakota Meths Its Match
Meth. We’re on It. I mean not us specifically, per se, but more so the entire population of South Dakota. Or maybe they’re not. I don’t know. It’s confusing. Earlier this week, South Dakota unveiled its latest advertorial effort in the fight to help combat the rampant...
6 Social Media Tips to Help Your Small Business
1. Start with Objectives When you embark on your social media journey, it’s important to define the direction you want your business to go. Start with your marketing objectives and then evaluate how social media can help you achieve them. I see many businesses buy...
A Halloween Tale
Once upon a midnight dreary, A thought came to mind which made me teary. A yearly marketing budget flushed down the drain, Generic and boring and overall existing within a state of plain. Alone, I pondered what could be done, For wasting all that money was...
Guerilla Marketing Campaign Examples
Last week we looked at the concept of guerilla marketing and how it can help a brand get their message out both locally and nationally alike. Today, we’re going to be delving deeper into the subject through the use of real-world examples from some of today’s most...
Banking on Guerilla Marketing Techniques
Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about...
Finding Themo
Picture this - You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a colorful...
Talk About a Dumpster Fyre
Last week we looked at how influencers can positively contribute to a brand or company’s overall marketing efforts. By helping marketers to hyper-target their audience, the use of influencers typically means more effectively reaching their desired audience while also...
It’s Not Always All About the Benjamins
While we love working with each and every one of our clients, there’s a special satisfaction that comes from collaborating with our non-profit organizations. Knowing your work is having a tangible effect on the local community in a positive way is one of the most...
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