Strategy From the Inside Out
When we begin to work with a new client, the first thing I do is get to know them. I ask lots of questions, visit their offices and get to know their products or services. The only way to really help our clients is to be as well informed about their offerings as we...
Client Spotlight: Platinum Homes
For years, homeowners from Minnesota and North Dakota have chosen Platinum Homes to help custom build dream homes for their families. Owners Matt and Ben Orner, along with their construction team have over 50 years of building experience. Platinum homes provides...
The 5ives: Video Advertising
Written by Michael McGuire: Client Relations InternWith all of the changes taking place in the TV world, we can see one big trend. The traditional approach to TV advertising is changing. Every day people are unhooking their TVs from cable and switching to an online...
Video Advertising: Online is Growing, But TV is Still King
Written by Brady Dukart: Client Relations InternOn February 14th 2005, just a year after the invention of Facebook, YouTube became a trademarked logo and changed the world as we see it. The world could enjoy videos of all kinds, from the addicting videos of cats...
Client Spotlight: NDDOT
As summer construction season approached, the North Dakota Department of Transportation (NDDOT) was looking for a way to inform the public about the importance of careful driving and staying safe in construction zones. When the NDDOT brought this issue to Absolute, it...
5ives: Why Music Works in Advertising
Music has been around for centuries and early man even communicated using music when there was no other common language. Whether found as a series of drum beats, a religious chant or an ancient end-blown flute, music has spanned generations, cultures, countries and...
Music to Your Audience’s Ears
In my previous life, I spent several years as a working musician. As I transitioned to a career in advertising, I quickly noticed that my new gig as a copywriter wasn’t that different from my old one as a songwriter. I had to find a way to write music that reflected...
Absolute Selects 2015 Summer Interns
Absolute Marketing Group is excited to announce our 2015 summer interns – our Client Relations Interns are Michael McGuire, Meaghan Tobin and Brady Dukart. McGuire is a marketing major at NDSU. He is originally from St. Paul, MN and enjoys video editing and music...
Absolute Marketing Group Hires Sabrina Lippincott as Web Producer
Absolute Marketing Group recently hired Sabrina Lippincott to take on the duties of web producer. Lippincott has more than three years of agency experience, having worked at Swire Marketing in Glendora, California, as well as Results Unlimited in Fargo. Lippincott has...