A Halloween Tale
Once upon a midnight dreary, A thought came to mind which made me teary. A yearly marketing budget flushed down the drain, Generic and boring and overall existing within a state of plain. Alone, I pondered what could be done, For wasting all that money was...
Guerilla Marketing Campaign Examples
Last week we looked at the concept of guerilla marketing and how it can help a brand get their message out both locally and nationally alike. Today, we’re going to be delving deeper into the subject through the use of real-world examples from some of today’s most...
Banking on Guerilla Marketing Techniques
Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about...
Finding Themo
Picture this - You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a colorful...
Talk About a Dumpster Fyre
Last week we looked at how influencers can positively contribute to a brand or company’s overall marketing efforts. By helping marketers to hyper-target their audience, the use of influencers typically means more effectively reaching their desired audience while also...
It’s Not Always All About the Benjamins
While we love working with each and every one of our clients, there’s a special satisfaction that comes from collaborating with our non-profit organizations. Knowing your work is having a tangible effect on the local community in a positive way is one of the most...
Using the American Flag in Advertising
For every generation there are moments so profound that we as a society can look back upon them and share the common experience of recollecting in vivid detail the unique experience we each lived that day. Much like all things in life, these moments can be good or bad...
Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!
This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent...
Working 9 to 5 (From Home)
Today’s Absolute blog entry was supposed to be a Q & A post covering some of the common questions clients have regarding best social media practices, but that will have to wait for another day. You see, today a truly life-changing event occured. When the staff...