Client Spotlight: Simply Homes Team
Simply Homes Team is a professional real estate team based in Fargo, North Dakota consisting of Greg Baldwin and Tyler Hunter. Together, they have 29 years of real estate experience and pride themselves on guaranteeing their customer’s satisfaction in every...
Applying A/B Testing to Traditional and New Media
The basic principle of A/B testing is to compare two or more variables against each other, ultimately seeing which one performs better. In the context of media, A/B testing can be used to compare the effectiveness of various traditional and non-traditional (new media)...
The 5ives: Make ’em Laugh
In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more...
Absolute Marketing Group Hires Karlee Phillips for Creative Project Manager
Absolute Marketing Group recently hired Karlee Phillips as creative project manager. In her new role, Karlee will use her experience in graphic design and her innovative, team player mentality to initiate proposals and project plans, serve as the liaison between the...
Client Spotlight: Advanced Striping and Sealcoating
Advanced Striping and Sealcoating is a high-quality asphalt maintenance company that offers a variety of services to help manage and maintain parking lots and driveways. Established in 2009, Advanced Striping and Sealcoating serves Fargo-Moorhead and the surrounding...
Laughing Your Ads Off: Comedy Writing in Advertising
By Jenny Shaw: Client Relations Intern WAZZUP! Dilly Dilly! Jake from State Farm! What do all of these things have in common? They’re all ad campaigns that are extremely memorable. But what was it about those commercials that made them stick in your mind? Was it...
Absolute Marketing Group Selects Jenny Shaw for Summer Internship
Absolute Marketing Group is excited to welcome Jenny Shaw to our Client Relations intern program this summer. Jenny is from Fargo, North Dakota and currently earning a degree in Individualized Studies in Theatre Arts, Studies in Cinema and Media Culture and Mass...
The 5ives: Websites That Wow
In this month’s article, “Want a Smooth Website Build? Let’s Talk About Content!” Lis speaks to the importance of having a strong content strategy to guide the development of your website. When you take this approach and understand its value, you’re more likely to...
Client Spotlight: Winn Construction
Winn Construction is a comprehensive concrete contractor based out of Dickinson, North Dakota. Since 1981 the company has been providing residential, commercial, municipal and decorative concrete services that can stand up to the ever-changing conditions of the...
Want a Smooth Website Build? Let’s Talk About Content!
We have all heard the various cliches about content: “Content is king,” “Your only as good as your (insert SEO/Twitter/Facebook/organic reach term),” etc. While these items are usually referenced during the search engine optimization talk, we tend to overlook this...
The 5ives: If At First You Don’t Succeed…
In Loren’s article this month, “What is Design Thinking?” he defines what design thinking is, why it is important and how you can implement it. Simply put, design thinking is when a person goes beyond making something “look good” and moves into a new mindset that is...
Client Spotlight: LifeSmiles Dental
LifeSmiles Dental is a general and cosmetic dentistry based out of Fergus Falls, Minnesota with expertise ranging from porcelain veneers to dental implants, crowns and bridges. Their team of professionals take pride in their ability to work together to keep their...