Applying A/B Testing to Traditional and New Media

Applying A/B Testing to Traditional and New Media

The basic principle of A/B testing is to compare two or more variables against each other, ultimately seeing which one performs better. In the context of media, A/B testing can be used to compare the effectiveness of various traditional and non-traditional (new media)...

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The 5ives: Make ’em Laugh

The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more...

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Client Spotlight: Advanced Striping and Sealcoating

Client Spotlight: Advanced Striping and Sealcoating

Advanced Striping and Sealcoating is a high-quality asphalt maintenance company that offers a variety of services to help manage and maintain parking lots and driveways. Established in 2009, Advanced Striping and Sealcoating serves Fargo-Moorhead and the surrounding...

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The 5ives: Websites That Wow

The 5ives: Websites That Wow

In this month’s article, “Want a Smooth Website Build? Let’s Talk About Content!” Lis speaks to the importance of having a strong content strategy to guide the development of your website. When you take this approach and understand its value, you’re more likely to...

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The 5ives: If At First You Don’t Succeed…

The 5ives: If At First You Don’t Succeed…

In Loren’s article this month, “What is Design Thinking?” he defines what design thinking is, why it is important and how you can implement it. Simply put, design thinking is when a person goes beyond making something “look good” and moves into a new mindset that is...

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Client Spotlight: LifeSmiles Dental

Client Spotlight: LifeSmiles Dental

LifeSmiles Dental is a general and cosmetic dentistry based out of Fergus Falls, Minnesota with expertise ranging from porcelain veneers to dental implants, crowns and bridges. Their team of professionals take pride in their ability to work together to keep their...

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What is Design Thinking?

What is Design Thinking?

Design Thinking is the process of using a designer’s sense and methods to find desirable solutions for clients. A designer’s mindset is focused on the solution rather than the problem and the ability to create a product with the future in mind rather than “keeping up”...

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