Branding is way too important to just do it haphazardly. Your brand sets the tone for your business. It’s your image, voice and reputation all rolled into one. Each part is crucial, and together they create a business’s greatest super-power. It’s not always easy to create and maintain a brand, but we have a few tips and tricks to help you out. Let’s get tipsy:
Determine Your Audience
It is very important to know who you’re talking to. You want your audience to trust you and the first step is to understand them. You can’t create brand awareness if you don’t know who needs to be aware.
See Your Vision and Create Your Mission
What do you believe in and where do you want to see it go? This is the foundation of your brand, and more importantly, your business. Know what you’re doing, why you’re doing it and who you’re doing it for. Set your goals for the future and decide how you plan to get there.
Identify What Makes You Different
You want to stand out from the competition. If there is a gap in your industry, you want to be the one to fill it. Find what makes you different and use it to your advantage.
Create a Visual Brand
This is where the fun begins and you can really hone into the creative side of your brand. You want your brand to be easily recognized by your desired audience, which also means sticking to the look you choose. If you change it too often or abruptly it won’t be as immediately recognized.
Give a Voice to the Look
The visual aspect of your brand is what your audience will notice first, but you want a positive feel related to it and is one of the most important aspects of your brand. Your voice should be positive and consistent. It may be funny, serious, functional, bold, genuine, or practically anything else, as long as it instills trust between you and your audience.
Put Your Brand to Good Use
There is no point in going through all of this just to push it aside when it comes to the real deal. A huge aspect of branding is keeping it consistent. Without consistency, there’s essentially no brand. Check out our blog “The Key to Consistency” for more consistency tips and examples.