TV’s Evolution is No Cause for Concern
Nowadays, the question isn't so much, "what's on TV?" rather, the question is "what type of TV are you watching?" In the last 50 years, television has gone from a three-station, living room campfire to a portable, consumer-driven entertainment medium. Much like the...
5ives: Tips to Dodge DVR and Advertise on TV in Small Markets
It’s no secret that the television media is changing. Sites like Hulu and the widespread use of DVR have made it more challenging for advertisers to penetrate the viewing audience. National advertisers have the resources to be a little more covert with product...
One-Off Ads: A Lover’s Quarrel
Simply put, a one-off is an advertisement outside of your annual campaign. Most companies use one-off advertising for special promotions, events, product launches, etc. For example, if I make pizzas and promote my pizzeria as a classic, Italian-style family...
Absolute Marketing Group Wins Gold Twice at District 8 ADDY Awards,
Absolute Only Firm from North Dakota Chapter Automatically Entered in National Competition Absolute Marketing Group took home two district gold ADDY awards Friday, April 15 in Minneapolis, bringing its 2010 ADDY award total to 21. Each gold award is automatically...
Eight Business-to-Business Revelations Exposed by Start-up Marketing Firm
In the past 60 months, our Fargo Moorhead marketing agency has worked on marketing campaigns for 400 businesses. Through the process of helping them plan, design and execute their marketing plans, we have learned valuable business-to-business (B2B) revelations that...
5ives: Five Universal Business Lessons Learned Over Five Years
This month, we at Absolute Marketing Group celebrated our fifth year in business. It's a major milestone for any small business because statistics show if a business can survive for five years, it is likely to survive another five. This installment of the 5ives...
Absolute Hires Two Former Interns, Promotes Existing Team Member
Absolute Marketing Group proudly announces it has filled three positions: Writer, Media Buyer and Administrative Assistant. These positions represent an exciting time for Absolute as we continue to expand and explore new service offerings for our clients. Each of our...
Why Internships in Marketing Matter
The thought of an internship conjures up an unfortunate stereotype - long hours, little to no pay, menial work and a general disregard for the intern's talents. But it's important to note the image presented is, in fact, a stereotype. And like all stereotypes, this...
Printing Under Pressure. Quick Tips for Quick Runs
OK, hot shot, you need 5,000 brochures in the next 7-10 business days for a trade show in Saskatoon. Your boss says it better be unique, jazzy and cheaper than last year's. Your move. What are you going to do? The clock's ticking. First of all, don't run immediately...
5ives: Tricks to Cheaper Printing
When I was in college, we had a sales rep from a paper company visit our class to discuss printing. I don't think dentists see that many shades of white. In other words, my first exposure to the behind-the-scenes world of print was an intimidating one. But that was...
B to B Messaging for a Public Audience. Tell Me What You Do.
From time to time, I run a trivia night at a local pub. It's great because you have all these people with a wide range of careers, skills and education all vying to be the best at general, random knowledge. Since then, I've had the chance to meet and mingle with a few...
Launching a Web Site is Just The Beginning
Here's a hypothetical, yet entirely possible situation. Let's say we have just spent a few days, or maybe a few weeks, or maybe even a few months planning, designing and developing a web site. We launched the site and we are live on the web. Great! But wait... This is...
Like What You See?
1440 4th Ave N
Fargo, North Dakota 58102
Office: 701.478.1111
