One-Off Ads: A Lover’s Quarrel

Simply put, a one-off is an advertisement outside of your annual campaign. Most companies use one-off advertising for special promotions, events, product launches, etc. For example, if I make pizzas and promote my pizzeria as a classic, Italian-style family...

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Why Internships in Marketing Matter

The thought of an internship conjures up an unfortunate stereotype - long hours, little to no pay, menial work and a general disregard for the intern's talents.  But it's important to note the image presented is, in fact, a stereotype. And like all stereotypes, this...

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5ives: Tricks to Cheaper Printing

When I was in college, we had a sales rep from a paper company visit our class to discuss printing. I don't think dentists see that many shades of white. In other words, my first exposure to the behind-the-scenes world of print was an intimidating one. But that was...

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5ives: Simple Ways to Promote Your New Website

You'd be hard pressed to find someone who didn't believe in the value of a website and the importance of having an online presence. However, many of those same individuals still believe that once a website is live, that site will promote itself. With increased...

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