The Blog Life
Here you’ll find all things marketing. From current events and career opportunities at Absolute Studios to insightful topics, tips and tricks the marketing community are actively discussing.
From Weatherization to WX Force: How Branding Can Win Over the Next Generation
Why Weatherization Needed a New StoryFor decades, weatherization has quietly changed lives across North Dakota. Crews climb into attics and crawlspaces, sealing leaks and insulating homes so families stay warm, safe, and energy efficient. It is meaningful work, but it...
Client Spotlight: PATH Inc.
Last month, Absolute Ma rketing Group was in the process of creating a new website for PATH Inc....
The 5ives: Why the Content-First Approach is Taking Over
As a consumer, would you say that most of the ads you are exposed to from day-to-day interrupt...
Strategy: Content Planning Tweak Makes Room for Innovation
I’ve been noticing a “Content-First” trend with our 2015 campaigns. In its simplest form, here’s...
Client Spotlight: PATH Inc.
PATH Inc. of North Dakota was built on a foundation of strong family values. Since this non-profit...
The 5ives: Power of Infographic Videos in Sales and Marketing
They say a picture is worth a thousand words. Well, what happens when you take that picture and...
Infographic Videos: Educate and Entertain
In today’s fast paced world, you may not realize it, but you’ve probably been exposed to an...
Client Spotlight: North Dakota Community Action Partnership
The North Dakota Community Action Partnership (NDCAP) is a non-profit organization established in...
The 5ives: Navigating the Choices in Traditional and New Media
Today we have so many choices when it comes to media placement. As one of Absolute’s Marketing...
Traditional vs. New Media: The Balancing Effect
Have you as an entrepreneur, business owner, student or consumer asked yourself, "how do I keep up...
The 5ives: $5 logos. $10 brochures. What could go wrong?
$5 logos. $10 brochures. Do-it-yourself websites. What could possibly go wrong? (Where is the...
Client Spotlight: NDDOT Williston District
The North Dakota Department of Transportation (NDDOT) works with Public Information Coordinators,...
Save Your Five Dollars
Maybe you’ve seen it on your Facebook feed. Maybe you’ve seen it in a banner while “googling.” By...