Branding is way too important to just do it haphazardly. Your brand sets the tone for your business. It’s your image, voice and reputation all rolled into one. Each part is crucial, and together they create a business’s greatest super-power. It’s not always easy to...
Step into my office and let me entice you. Entice: to attract artfully or adroitly or by arousing hope or desire Why am I enticing you? Are you hanging on the edge of your seat? You must be begging for more. I am, and I know exactly where this article is going. I...
What is Brand Consistency? Brand consistency is made up of two parts: visuals and messages. It’s all about the persistent delivery of visuals and messages that align with a company’s core values. It encourages loyalty by creating trust and immediately recognizable...
The Coronavirus has us all on the edge of our seats checking our phones only to find bad news. This pandemic is not to be taken lightly, but it doesn’t mean we can’t allow a little light into our lives. So, what do you say, want to take a little vacation from the...
Warning: MAJOR “Spy Kids” (2001) Spoilers The 2001 movie “Spy Kids” was one of my favorites growing up. It fostered a feeling of magic and a deeper imagination that only a young mind could grasp. Do you ever reminisce and wish you had the same imagination as that...
“His name is a proverb already, and a proverb it will continue.” 1 P.T. Barnum is a name synonymous with entertainment and advertising. He reigned from the mid to late 19th century with his various entertainment endeavors, beginning in 1842 when he purchased the...
