Perpetual Pivot

As we celebrate 15 years in this hard-hitting ad agency business, I’ve come to appreciate the year-to-year challenge to maintain resiliency. Sure, COVID-19 really put us through the ringer, but when I thought about it, every year has presented the need to pivot...
The 5ives: Making the Most of Every Word

The 5ives: Making the Most of Every Word

In Ali’s article “Crafting Content for Short Attention Spans,” she talks about how character limits, content oversaturation, and ever-shortening attention spans are forcing content writers to be more concise and get their message across with fewer words. People are...
Crafting Content for Short Attention Spans

Crafting Content for Short Attention Spans

By Ali Kovash: Client Relations Intern In a world of 140 character tweets, 10 second Snaps, endless links, pictures, and videos to scroll through, multiple social media and news platforms to check, and a sea of websites, blogs, and apps all at our fingertips,...
Client Spotlight: Launchboxx

Client Spotlight: Launchboxx

Launchboxx is a division of Absolute Marketing Group that specializes in the quickly evolving Unmanned Aircraft Systems (UAS) industry. We use our creative and technical expertise and knowledge of the UAS industry to develop powerful marketing initiatives that will...