As we celebrate 15 years in this hard-hitting ad agency business, I’ve come to appreciate the year-to-year challenge to maintain resiliency. Sure, COVID-19 really put us through the ringer, but when I thought about it, every year has presented the need to pivot...
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This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent...
University of Jamestown is a private, liberal arts college with a history dating back to 1883. They offer more than 30 areas of study with bachelor of arts, bachelor of science, and bachelor of science in nursing degrees as well as a master’s degree in education and a...
In Ali’s article “Crafting Content for Short Attention Spans,” she talks about how character limits, content oversaturation, and ever-shortening attention spans are forcing content writers to be more concise and get their message across with fewer words. People are...
