Absolute Marketing Group Hires Anthony Chaput as Content Strategist
Absolute Marketing Group recently hired Anthony Chaput to take on the duties of content strategist. Chaput has a Bachelor of Arts from North Dakota State University where he majored in public relations and advertising, with a minor in management communications.As...
Client Spotlight: Applied Engineering
Applied Engineering is an engineering and technology firm dedicated to providing quality, customized services and tools to fit its customers’ needs. With nearly 30 years of industry experience, the company combines talent, technology and adaptability to meet any and...
The 5ives: Project Triage – Dealing with Web Crises
Earlier this month, Absolute Marketing Group’s web programmer, Becky Resler, had the opportunity to attend the Midwest PHP Conference in Minneapolis. The annual conference, started in 2012, draws web and coding gurus from around the globe. For two days, presenters...
Take-Aways from the Midwest PHP Conference
This past weekend, March 14 - 15, I had the pleasure of attending the Midwest PHP Conference in Minneapolis. While this was a PHP conference, coding wasn’t the only topic discussed.The opening keynote by Joe Devon (@joedevon) covered the topic of accessibility. The...
Absolute Marketing Group Hires Lindsey Mancini and Garrett Foltz as Marketing Assistants
Absolute Marketing Group has selected Lindsey Mancini and Garrett Foltz to join the team and take on the duties of marketing assistant. Both Mancini and Foltz have bachelor’s degrees from Minnesota State University Moorhead, with Mancini majoring in film studies with...
Client Spotlight: PATH Inc.
Last month, Absolute Ma rketing Group was in the process of creating a new website for PATH Inc. This non-profit child and family placing agency is a community based behavioral health organization with a rich history of family values and quality service.Absolute...
The 5ives: Why the Content-First Approach is Taking Over
As a consumer, would you say that most of the ads you are exposed to from day-to-day interrupt you, annoy you or are irrelevant to you? If your answer is yes, you’re not alone. A poll from marketingcharts.com reveals that 58 percent of American consumers are annoyed...
Strategy: Content Planning Tweak Makes Room for Innovation
I’ve been noticing a “Content-First” trend with our 2015 campaigns. In its simplest form, here’s the traditional disciplined approach to marketing campaign planning: Step #1: Research Your Audience Step #2: Pick Your Channels to Reach That Audience, Allocate...
Client Spotlight: PATH Inc.
PATH Inc. of North Dakota was built on a foundation of strong family values. Since this non-profit child and family placing agency extended their services to the Peace Garden State in 1994, they have been dedicated to strengthening and bringing families together....