In our last writing tips blog, we talked about some of the common misconceptions that can mire an otherwise well written piece in the doldrums of dumbed-downess. With a fresh decade upon us, it felt apropos to begin the new year talking about inspiration. Many of us...
Writing is an artform. Its essence based in the same intangible notions a painter draws upon for graphical inspiration or a musician turns to when placing notes between bars on a page. It’s also the chief communicating force that drives your brand’s key messaging, no...
In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more...
Advanced Striping and Sealcoating is a high-quality asphalt maintenance company that offers a variety of services to help manage and maintain parking lots and driveways. Established in 2009, Advanced Striping and Sealcoating serves Fargo-Moorhead and the surrounding...
By Jenny Shaw: Client Relations Intern WAZZUP! Dilly Dilly! Jake from State Farm! What do all of these things have in common? They’re all ad campaigns that are extremely memorable. But what was it about those commercials that made them stick in your mind? Was it...
What’s the easiest way to communicate something clearly and concisely? Through video of course, especially an explainer video which briefly explains a service or product. Our Marketing Project Manager, Emily Karkoska, wrote about elements involved in writing a script...
