Clear Copywriting Beats Clever Every Time

Clear Copywriting Beats Clever Every Time

Everyone wants to find the clever line. The one that makes someone stop and think, wow, that was smart. Clever feels like the win. It feels like proof the idea worked. But when it comes to helping someone understand where to go, what to do, or why they should care,...
Writing Tips Part Deux: A Sequel

Writing Tips Part Deux: A Sequel

In our last writing tips blog, we talked about some of the common misconceptions that can mire an otherwise well written piece in the doldrums of dumbed-downess. With a fresh decade upon us, it felt apropos to begin the new year talking about inspiration. Many of us...

Writing Faux Laws

Writing is an artform. Its essence based in the same intangible notions a painter draws upon for graphical inspiration or a musician turns to when placing notes between bars on a page. It’s also the chief communicating force that drives your brand’s key messaging, no...
The 5ives: Make ’em Laugh

The 5ives: Make ’em Laugh

In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more...