The Key to Consistency

What is Brand Consistency? Brand consistency is made up of two parts: visuals and messages. It’s all about the persistent delivery of visuals and messages that align with a company’s core values. It encourages loyalty by creating trust and immediately recognizable...
The “Virtual Room”

The “Virtual Room”

Warning: MAJOR “Spy Kids” (2001) Spoilers The 2001 movie “Spy Kids” was one of my favorites growing up. It fostered a feeling of magic and a deeper imagination that only a young mind could grasp. Do you ever reminisce and wish you had the same imagination as that...
Turns Out, It’s Easy Being Green

Turns Out, It’s Easy Being Green

The term “green screen” probably sounds familiar to you. It’s that magical monocolored wall that makes some of Hollywood’s most fantastical ideas come to life all the way up on the big screen. More and more, however, companies, brands, and even small start-ups are...
The 5ives: Use Long-Form Video to Tell Your Story

The 5ives: Use Long-Form Video to Tell Your Story

By Emma Garton: Client Relations Intern This month, Emily Karkoska, our Marketing Project Manager, covered the uses and goals of long-form video as an option for your marketing strategy. If you want to humanize your company and really connect with your audience,...