Branding is way too important to just do it haphazardly. Your brand sets the tone for your business. It’s your image, voice and reputation all rolled into one. Each part is crucial, and together they create a business’s greatest super-power. It’s not always easy to...
What is Brand Consistency? Brand consistency is made up of two parts: visuals and messages. It’s all about the persistent delivery of visuals and messages that align with a company’s core values. It encourages loyalty by creating trust and immediately recognizable...
Warning: MAJOR “Spy Kids” (2001) Spoilers The 2001 movie “Spy Kids” was one of my favorites growing up. It fostered a feeling of magic and a deeper imagination that only a young mind could grasp. Do you ever reminisce and wish you had the same imagination as that...
1. Start with Objectives When you embark on your social media journey, it’s important to define the direction you want your business to go. Start with your marketing objectives and then evaluate how social media can help you achieve them. I see many businesses buy...
The term “green screen” probably sounds familiar to you. It’s that magical monocolored wall that makes some of Hollywood’s most fantastical ideas come to life all the way up on the big screen. More and more, however, companies, brands, and even small start-ups are...
By Emma Garton: Client Relations Intern This month, Emily Karkoska, our Marketing Project Manager, covered the uses and goals of long-form video as an option for your marketing strategy. If you want to humanize your company and really connect with your audience,...
