5 Metrics Every B2B Company Should Track

5 Metrics Every B2B Company Should Track

You’re already tracking the obvious stuff. Website traffic. ROI. Likes on your last Facebook post. Those numbers matter, but they aren’t the only ones that do. The companies that pull ahead are paying attention to different things. Specifically, the...
Social Media Analytics: What the Metrics Mean

Social Media Analytics: What the Metrics Mean

You open your social media reports and just stare. There are charts, percentages, arrows pointing up and down. Lots of numbers. It can feel pretty intimidating and to know the key takeaways can be a struggle. If you’ve ever wondered what you’re actually supposed to be...
How to Prepare Design Files for Print vs Digital

How to Prepare Design Files for Print vs Digital

If you’ve ever sent a design file and heard “this isn’t set up correctly,” you’re not doing anything wrong. It’s a common moment of confusion, especially when no one explains what’s actually missing. Print and digital follow different rules, and those differences...
What is Content Marketing?

What is Content Marketing?

Let me guess: you Googled “content marketing” and got 47 articles that all said basically the same thing. “Content marketing is creating valuable content to attract and engage your audience.” Cool. Super helpful. About as useful as being told...