93% of your website traffic comes from search engines. Most people check a company’s online presence before checking their services. As a small business owner, improving your online presence should be a priority. If they can’t find you, they will find your...
Running a business is a lot like planting and nurturing a garden. Sometimes, your brand needs a little pruning and new soil to refresh the greenery. In a similar vein, trends evolve, and what worked five years ago might not work or accurately reflect your business...
Imagine scrolling through social media or walking through a city filled with advertisements that all look eerily similar – bland, repetitive, and lacking any real personality. With AI-generated design and free content creation platforms on the rise, that’s the...
In today’s competitive job market, finding the right candidates takes more than just posting a job ad and waiting for applications to roll in. An effective recruitment campaign requires strategy, creativity, and a focus on the candidate experience. Whether...
1. Start with Objectives When you embark on your social media journey, it’s important to define the direction you want your business to go. Start with your marketing objectives and then evaluate how social media can help you achieve them. I see many businesses buy...
Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about...
