In today’s competitive job market, finding the right candidates takes more than just posting a job ad and waiting for applications to roll in. An effective recruitment campaign requires strategy, creativity, and a focus on the candidate experience. Whether...
1. Start with Objectives When you embark on your social media journey, it’s important to define the direction you want your business to go. Start with your marketing objectives and then evaluate how social media can help you achieve them. I see many businesses buy...
Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about...
Picture this – You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a...
This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent...
My fellow Americans, today I stand before you to say the state of the hashtag is…well, it’s #complicated and varies from platform to platform. Today, more-and-more brands and businesses are relying on social media platforms to set the tone for their messaging...
