In today’s competitive job market, finding the right candidates takes more than just posting a job ad and waiting for applications to roll in. An effective recruitment campaign requires strategy, creativity, and a focus on the candidate experience. Whether...
It felt like the end of an era. TikTok—home to millions of communities, creative minds, and livelihoods—was suddenly banned. And then, less than 12 hours later, TikTok hit us with the ultimate Uno Reverse—the ban was lifted. Just like that, it was back. If you’re...
“An opportunity lies between difficulties & problems.” – Albert Einstein By now you’ve probably read a million articles on the COVID-19 virus. Not only is it infecting thousands of people worldwide, but it is also infecting media and business. Most schools,...
Super Bowl LIV has come and gone. With it came the annual bevy of commercials which have become something of a special event in their own right. While Chiefs’ quarterback (and world’s most perfect example of what evolution can achieve) Patrick Mahomes led Kansas...
Meth. We’re on It. I mean not us specifically, per se, but more so the entire population of South Dakota. Or maybe they’re not. I don’t know. It’s confusing. Earlier this week, South Dakota unveiled its latest advertorial effort in the fight to help combat the rampant...
Last week we looked at how influencers can positively contribute to a brand or company’s overall marketing efforts. By helping marketers to hyper-target their audience, the use of influencers typically means more effectively reaching their desired audience while also...
