COVID-19 Update

COVID-19 Update

“An opportunity lies between difficulties & problems.” – Albert Einstein By now you’ve probably read a million articles on the COVID-19 virus. Not only is it infecting thousands of people worldwide, but it is also infecting media and business. Most schools,...
Ballin’ Out with Your Wallet Out

Ballin’ Out with Your Wallet Out

Super Bowl LIV has come and gone. With it came the annual bevy of commercials which have become something of a special event in their own right. While Chiefs’ quarterback (and world’s most perfect example of what evolution can achieve) Patrick Mahomes led Kansas...
South Dakota Meths Its Match

South Dakota Meths Its Match

Meth. We’re on It. I mean not us specifically, per se, but more so the entire population of South Dakota. Or maybe they’re not. I don’t know. It’s confusing. Earlier this week, South Dakota unveiled its latest advertorial effort in the fight to help combat the rampant...
Talk About a Dumpster Fyre

Talk About a Dumpster Fyre

Last week we looked at how influencers can positively contribute to a brand or company’s overall marketing efforts. By helping marketers to hyper-target their audience, the use of influencers typically means more effectively reaching their desired audience while also...