Client Spotlight: Pancheros
Pancheros Mexican Grill is a fast casual Tex Mex restaurant chain founded in 1992. With more than 65 locations nationwide, Pancheros has become a popular staple in many communities.Steve Majkrzak is the Owner and Director of Operations for Pancheros in Fargo, Moorhead...
The 5ives: Media Placement Parlance
In the realm of media planning and placement, there are many examples of distinct terms and industry jargon. Many of these are acronyms for mathematic equations used as a tool to help decide what mediums to use, as well as to track the effectiveness of campaigns....
Placement: Who’s in your Crosshairs
So, you have a brilliant campaign strategy. One of those strategic plans where you just have to take a step back and applaud yourself because you nailed it. The creative work turned out beautifully and the copywriting is spot on with your message. You’re so excited to...
Absolute Marketing Group Selects Christian Calabrese as Communication Specialist
Absolute Marketing Group welcomes Christian Calabrese to the team to take on the duties of communication specialist. Calabrese has a bachelor’s degree in film studies from Minnesota State University Moorhead with a minor in theatre arts.As communication specialist,...
Client Spotlight: Ultimate Patios
Since starting the company in 2001, Wade Peterson has made Ultimate Patios one of the most trusted, accomplished patio building companies in the Fargo-Moorhead area. With over 22 years of experience and certification from the Concrete Pavement Institute, Peterson is a...
The 5ives: Photography in Website Design
What makes a quality business website? Is it the graphical elements that create the overall tone and feel? Does it have more to do with the written content that provides substance for a site? Is it simply the ability to be found and drive traffic? Or is it all about...
Get An Eyeful: Trends in Web Photography
In my previous article, Logo Design on the Move, we talked about the trending colors and logo design adjustments that have been appearing on popular websites. We also covered how the advent of mobile web devices is creating a trend with logo designs. Well, with the...
Absolute Promotes Grant Christian to Media Director
Absolute Marketing Group recently promoted longtime employee Grant Christian from media buyer to media director. Christian has been a full-time employee at Absolute for more than four years, and he interned at the company prior to being hired.As Absolute’s media...
Absolute Marketing Group Wins Awards at 2014 Local ADDYs
FARGO, N.D. — Absolute Marketing Group is proud to announce that we received six awards recognizing creative excellence from the American Advertising Federation’s North Dakota chapter at the February 27 ADDYs.Included among the six awards was one of the three Judge’s...