Is Your Creative Missing The Mark?
Reading through a recent article regarding the creative that goes into marketing campaigns, and whether or not it hits the target, I was fascinated by this example: A university whose primary customer is someone looking to advance his/her education beyond the...
Email Marketing: I’m Calling Your BS
Well, Absolute isn't calling your BS, but we found an article by somebody else who is... The basic premise here is this: "What are your excuses for not doing email marketing?" Common reasons to slack when it comes to email marketing: You don't think you have enough...
Should we do this? Part 3
In Parts one and two of this series, I addressed some important questions about creating or updating your online marketing efforts. The last question you should ask yourself before implementing a new or improved feature of your online marketing or website strategy is...
Online Reputation Management: Search Engines
For those who are unfamiliar with the concept of online reputation management, you should get familiar with it real quick. Why? You want to give the best possible impression to people that search for your name on the web. What is online reputation management? It is...
Don’t Forget About Blogging
Many businesses, maybe your own as well, are adopting social media marketing strategies. During this adoption process, you may have learned all about Twitter, Facebook, YouTube and many other social networking opportunities that allow you to get your content out in...
Should we do this? Part 2
In the first part of this series, I talked in depth about usability and putting your customers first when thinking about your online marketing efforts. In Part 2, I'll explain the second question you should ask yourself - "Is the time needed to develop, implement and...
Advanced Social Media Strategies
We recently ran across an article about taking a more advanced approach to social media. These ideas go beyond the basics of social media, and there's some good ideas in there. The major points are this: Use multimedia when possible - videos and photos can go a long...
17 Business Uses for LinkedIn
There are many uses for LinkedIn beyond job hunting. This slideshow has some tips regarding additional business uses for LinkedIn. 17 Business Uses For LinkedIn 17 Business Uses For LinkedIn from Webbed Marketing View more presentations from Webbed Marketing.
Keyword & Description Meta Tags: Do You Need Them?
There is often a lot of confusion about what meta tags are and why they are important on a web page or in the scope of a web site. In case you're wondering what the keyword and description meta tags are, here's a quick primer. Most web pages contain "Meta Data" -...