The Blog Life
Here you’ll find all things marketing. From current events and career opportunities at Absolute Studios to insightful topics, tips and tricks the marketing community are actively discussing.
UX and UI Aren’t the Same Thing. Here’s What Sets Them Apart.
If you've ever sat in a meeting and heard someone toss out "UX" and "UI" like they're the same thing, you're not alone. They get lumped together constantly, and honestly, they do work together. But they're not the same, and understanding the difference can change how...
Animation Trends That Are Dominating Digital Marketing
Static content is losing its effectiveness. In a world where the average person scrolls through...
Common B2B Marketing Mistakes (and How to Fix Them)
If you work in B2B marketing long enough, you start to notice a pattern. Many of the challenges...
Why Younger Audiences Are Reconnecting With Traditional Media
Younger audiences are shifting fast, and traditional media is getting their attention again....
How Ongoing Global Trade Shifts Are Reshaping Manufacturing Marketing
Global trade conditions continue to influence how manufacturers operate, plan, and communicate....
Recession-Proof Marketing: 5 Budget-Smart Tactics That Still Drive Results
When budgets tighten, the first instinct is often to pull back on marketing. It feels like the...
Stop Wasting Your Marketing Budget: Real-World Fixes That Actually Work
I'm going to let you in on something I've seen hundreds of times with clients - most businesses...
Is Email Dead? Or Is It Just Changing?
Every few years, someone declares email marketing dead. Wave the white flag. Social media killed...
You Knew the Song in Five Seconds
“When I was, a young boy…” You didn’t need me to finish that line. The very first piano note of...
The Real Cost of Working Faster Than Ever
Something in the workplace shifted, and most of us are still acting like hyperspeed productivity...
What Facebook and Instagram Indexing Means for Social Media Marketing
Digital marketing never stands still, and Facebook and Instagram are proving that once again. Meta...
From Weatherization to WX Force: How Branding Can Win Over the Next Generation
Why Weatherization Needed a New StoryFor decades, weatherization has quietly changed lives across...
OpenAI Atlas: The New Web Crawler That’s Changing SEO Forever
OpenAI's Atlas is a web crawler that's redefining how content gets discovered online. Unlike...