What is Design Thinking?

What is Design Thinking?

Design Thinking is the process of using a designer’s sense and methods to find desirable solutions for clients. A designer’s mindset is focused on the solution rather than the problem and the ability to create a product with the future in mind rather than “keeping up”...

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The 5ives: Swing for the Fence

The 5ives: Swing for the Fence

In this month’s main article, This Little Vodka Went to Market, Wendy got to expound on one of her favorite roles as a marketing advisor: developing GoToMarket strategies. While this may sound complex at first glance, these plans for launching new products or services...

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Client Spotlight: Red Pine Distillery

Client Spotlight: Red Pine Distillery

Red Pine Distillery is a craft distillery based out of Grand Forks, North Dakota that handcrafts ultra-premium distilled spirits from crops grown in the Red River Valley. Tyler Seim, founder of Red Pine Distillery and a chemical engineer by trade, says his business...

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The 5ives: Prep, Set, Go – Interview Like a Pro

The 5ives: Prep, Set, Go – Interview Like a Pro

In this month’s main article, Camera-Ready at a Moment’s Notice, Emily laid out a few key points for captivating your audience’s attention with your appearance on camera. While this is the first thing people will see when watching the interview, there are a few other...

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Camera-Ready at a Moment’s Notice

Camera-Ready at a Moment’s Notice

By Emily Goetsch: Client Relations Intern If you’ve ever been asked to do an on-camera interview one of your first thoughts was probably, “But what am I going to wear?” as you started mentally rifling through your closet. This is an important question because...

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Absolute Team Reflects on Favorite Projects of 2017

Absolute Team Reflects on Favorite Projects of 2017

As our team took a moment to reflect on our marketing efforts from 2017, the theme that emerged can be summed up in one word: eclectic. From banks and law firms to restaurants and monasteries to nonprofits and ag associations, we never could have predicted what we’d...

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The 5ives: A Word for the Wise

The 5ives: A Word for the Wise

What’s the easiest way to communicate something clearly and concisely? Through video of course, especially an explainer video which briefly explains a service or product. Our Marketing Project Manager, Emily Karkoska, wrote about elements involved in writing a script...

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