Client Spotlight: Precision Lawn & Landscape
Precision Lawn & Landscape is a family owned and operated business that specializes in full-service lawn care, landscaping and snow removal. With over 20 years of experience in the Fargo-Moorhead area, Precision prides itself on having a service for every season...
How a Freshly Graduated Designer Can Break into an Agency… and Stay There
So, you’ve just graduated and received a piece of paper stating you understand design, layout principles and graphic disciplines. Well… it’ll take a bit more to break into the graphic design industry. First off, the piece of paper that vouches for your skills is...
The 5ives: Optimize Your Media Placement
By Jenny Shaw: Client Relations Intern In this month’s article, “Applying A/B Testing to Traditional and New Media,” Absolute’s Media Director, Grant Christian, explained what A/B Testing is, how to do it and why it’s important. To make sure you got the most out of...
Client Spotlight: Simply Homes Team
Simply Homes Team is a professional real estate team based in Fargo, North Dakota consisting of Greg Baldwin and Tyler Hunter. Together, they have 29 years of real estate experience and pride themselves on guaranteeing their customer’s satisfaction in every...
Applying A/B Testing to Traditional and New Media
The basic principle of A/B testing is to compare two or more variables against each other, ultimately seeing which one performs better. In the context of media, A/B testing can be used to compare the effectiveness of various traditional and non-traditional (new media)...
The 5ives: Make ’em Laugh
In this month’s article, “Laughing Your Ads Off: Comedy Writing in Advertising,” Jenny Shaw highlights how adding humour to your advertising can be a valuable tool for making yourself memorable with consumers. In an age where skipping commercials is becoming more...
Absolute Marketing Group Hires Karlee Phillips for Creative Project Manager
Absolute Marketing Group recently hired Karlee Phillips as creative project manager. In her new role, Karlee will use her experience in graphic design and her innovative, team player mentality to initiate proposals and project plans, serve as the liaison between the...
Client Spotlight: Advanced Striping and Sealcoating
Advanced Striping and Sealcoating is a high-quality asphalt maintenance company that offers a variety of services to help manage and maintain parking lots and driveways. Established in 2009, Advanced Striping and Sealcoating serves Fargo-Moorhead and the surrounding...
Laughing Your Ads Off: Comedy Writing in Advertising
By Jenny Shaw: Client Relations Intern WAZZUP! Dilly Dilly! Jake from State Farm! What do all of these things have in common? They’re all ad campaigns that are extremely memorable. But what was it about those commercials that made them stick in your mind? Was it...