The Blog Life
Here you’ll find all things marketing. From current events and career opportunities at Absolute Studios to insightful topics, tips and tricks the marketing community are actively discussing.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Absolute Counters Candy Company
So here's the deal. By now many are aware of a story that happened in Fargo, ND this week. The...
Media Buyers Should Be Watchdogs Too
Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time...
Seven Approaches to Ask for a Testimonial
Once you've overcome the awkwardness of requesting testimonials, it's time to select a strategic...
5ives: Media Metrics to Know
Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in...
Internet Archives, a Time Capsule with Teeth.
No advice this month folks, just thoughts and opinions. I just looked back at a blog I wrote a few...
5ives: Ways To Get An All Natural Testimonial
I'm not granola. I like vinyl and processed cheese. But I do have a strong appreciation for some...
10 Excuses for Not Getting Testimonials
It's time to help others help you help you. It's time to get your brand evangelists to tes-ti-fy!...
Email Marketing Built to Survive Inbox Bankruptcy
Inbox bankruptcy refers to a recent phenomenon whereby people finally decide to purge all their...
Create A Brand Story For Profitability Ever After
I recently attended a seminar held by Melvin D. Nelson, co-author of Business Model Innovation. In...
5ives: Bad Sending Habits for Email Marketing
We've already established that people are starting to hit the reset button on email. It's probably...
Design for Success
Working with a designer isn't as hard as you might think. Really. I've been in the design game for...
Quantum Leap: Business to Business Copywriting
Writing copy for business-to-business communications is like living an episode of Quantum Leap....