A Quest to Spare the Word Epic

I made a mistake last week. I erroneously eavesdropped on a teenage conversation. Not only did I suddenly feel far older than I actually am, but I felt inclined to lay the linguistic smack down on these pimple people. Slang exists in every generation. Phrases such as...

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5ives: Ways to Generate a Good Idea

We're an advertising and marketing firm. Our core products are ideas. These ideas go by several names: marketing strategies, creative concepts, website architecture, positioning statements and a myriad of others. At the end of the day, they are all just intangible...

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Rise Above the Fallout After Being Bold Bombs

Here's the scenario: You developed a gutsy advertising campaign. The highly conceptual creative execution stemmed from a sound, reasonable strategy. Everything looks slick, sophisticated, cool and trendy. The ads runs. The phone calls pour in. The campaign flops. The...

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Absolute Marketing Group Grows Again

Absolute Marketing Group Hires Two New Full-Time Team Members Moorhead, MN -  In May, Absolute Marketing Group welcomed Matt Anderson and Tim McMichael to its full-time roster. Anderson adds to Absolute's award-winning Creative Department as a Graphic Designer while...

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Billboard Copy: A Brand’s Seven-Word Salute

Some writers dream of penning scripts for Super Bowl ads. Some writers still salivate for a hearty sales brochure. Not me. Give me a 48' x 14' vinyl canvas, an audience traveling at 70 mph and you'll have yourself one giddy wordsmith. No other advertising medium, to...

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TV’s Evolution is No Cause for Concern

Nowadays, the question isn't so much, "what's on TV?" rather, the question is "what type of TV are you watching?" In the last 50 years, television has gone from a three-station, living room campfire to a portable, consumer-driven entertainment medium. Much like the...

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One-Off Ads: A Lover’s Quarrel

Simply put, a one-off is an advertisement outside of your annual campaign. Most companies use one-off advertising for special promotions, events, product launches, etc. For example, if I make pizzas and promote my pizzeria as a classic, Italian-style family...

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