The 5ives: A Word for the Wise

The 5ives: A Word for the Wise

What’s the easiest way to communicate something clearly and concisely? Through video of course, especially an explainer video which briefly explains a service or product. Our Marketing Project Manager, Emily Karkoska, wrote about elements involved in writing a script...
A Script on Scripting

A Script on Scripting

There’s no doubt you’ve heard the saying, “A picture is worth a thousand words.” If this is the case, it’s safe to claim a video is worth a million words. In the marketing sphere, one of the most prevalent types of videos are explainer videos, which explain a service...
The 5ives: Writing Website Content that Converts

The 5ives: Writing Website Content that Converts

In Elle’s article “Outfitting Your Content Castle: Writing for Websites,” she discusses the basic elements of developing a content strategy for a website. When creating a new website, the content or copy on the site is one of the most overlooked and important aspects...
Outfitting Your Content Castle: Writing for Websites

Outfitting Your Content Castle: Writing for Websites

By Elle Anderson: Client Relations Intern You’ve probably heard the saying, “Content is king.” This phrase was originally popularized by Bill Gates in 1996 with the publication of his essay of the same name. Since then, this phrase has been a motto in the marketing...