by Absolute | Aug 23, 2015 | News, Services, Strategy, Uncategorized
In Wendy’s article this month, she focuses on the importance of having a marketing strategy that portrays your company’s inner identity through external initiatives. Giving the public a glimpse into your business’s inner workings establishes a deeper connection. It...
by Anthony Chaput : Content Strategist | Aug 22, 2015 | Fun & Inspiration, Services, Strategy, Uncategorized
When we begin to work with a new client, the first thing I do is get to know them. I ask lots of questions, visit their offices and get to know their products or services. The only way to really help our clients is to be as well informed about their offerings as we...
by Absolute | Feb 26, 2015 | Services, Strategy, Uncategorized
As a consumer, would you say that most of the ads you are exposed to from day-to-day interrupt you, annoy you or are irrelevant to you? If your answer is yes, you’re not alone. A poll from marketingcharts.com reveals that 58 percent of American consumers are annoyed...
by MacDalton Berns | Feb 20, 2015 | Services, Strategy, Uncategorized
I’ve been noticing a “Content-First” trend with our 2015 campaigns. In its simplest form, here’s the traditional disciplined approach to marketing campaign planning: Step #1:  Research Your Audience Step #2:  Pick Your Channels to Reach That Audience, Allocate...
by Anthony Chaput : Content Strategist | Nov 25, 2014 | Fun & Inspiration, Services, Strategy
The North Dakota Department of Transportation (NDDOT) works with Public Information Coordinators, or PICs, to provide public relations services to assist them with keeping the public informed about road construction in their area and to emphasize safety in...
by Absolute | Oct 27, 2014 | Fun & Inspiration, Services, Strategy
What do you think of when you hear the word “Strategy”? Do you think about your business, and how you will make it better? Do you think of your bank account, and how you will get through retirement? Do you think of a football coach, a military general or a chess...
