The 5ives: Five Levels of Strategy

What do you think of when you hear the word “Strategy”? Do you think about your business, and how you will make it better? Do you think of your bank account, and how you will get through retirement? Do you think of a football coach, a military general or a chess...

Don’t Just Say You’re Strategic, Be Strategic

It’s easy to get caught up in the hustle and bustle of our daily work, the very work that needs to get done to pay the bills and keep the boss happy. Everyone has been there at some point or another – bogged down, behind on emails and focusing so much on the...

Vision Statements. Do We Need Them?

Since the early 1970s, vision statements have been used by corporations to try and communicate their direction. Now that it’s 2014, I’ve started to question whether vision statements are still relevant, and if businesses with them actually follow them in...

Kyle Richardson Hired as Marketing Advisor

Absolute Marketing Group has selected Kyle Richardson as a Marketing Advisor to expand their regional reach and add to the current team of expert strategists. Richardson has 24 years of experience in marketing, media and sales-related positions, including the last...