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This Little Vodka Went to Market

This Little Vodka Went to Market

by Anthony Chaput : Content Strategist | Mar 21, 2018 | Services, Strategy

In my role at Absolute I get the opportunity to wear several hats. One of the hats I enjoy the most is working with clients to develop strategies that will help them achieve their objectives. I’m one of those people who thrives on a challenge – the bigger the...
Don’t Let Your Customer Lifecycle Spin You Out… Customer Loyalty in the Digital Age

Don’t Let Your Customer Lifecycle Spin You Out… Customer Loyalty in the Digital Age

by Anthony Chaput : Content Strategist | Aug 22, 2017 | Services, Strategy

When people think of what ad agencies do, they typically think of new logos, new campaigns or developing a new website. They generally think of the more aggressive, overtly promotional side of what we do. But let’s say this is typically “first year” stuff. We bring on...
The Elements of Elementary Research

The Elements of Elementary Research

by Anthony Chaput : Content Strategist | Feb 16, 2017 | Services, Strategy

Sherlock Holmes was known for uncovering the answers to the most complex cases utilizing the kind of observation, science and reasoning required to break a mystery down to its simplest form. In his famous words, “It’s elementary, dear Watson.”   The best research...
The Power of Public Relations

The Power of Public Relations

by Anthony Chaput : Content Strategist | Dec 31, 2015 | Services, Uncategorized, Writing

Don’t Underestimate the Power of Public Relations The emergence of digital advertising and social media has changed the way brands engage their customers. Although these new mediums are effective and economical ways of sharing stories with the public, traditional...
Client Spotlight: Eventide Senior Living Communities

Client Spotlight: Eventide Senior Living Communities

by Anthony Chaput : Content Strategist | Aug 24, 2015 | Fun & Inspiration, News, Services, Strategy, Uncategorized

Eventide Senior Living Communities offers a number of living options and services for seniors in Moorhead, West Fargo, Devils Lake and Jamestown, with a campus in Fargo opening at the beginning of next year. For more than 60 years, Eventide has been making their...
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