by Absolute | Feb 20, 2017 | Services, Strategy
In Wendy’s article “The Elements of Elementary Research,” she talks about the importance of conducting thorough research before tackling any marketing goal. Often times when clients come to us, they’ll have a laundry list of marketing ideas and problems. If we were to...
by Anthony Chaput : Content Strategist | Feb 16, 2017 | Services, Strategy
Sherlock Holmes was known for uncovering the answers to the most complex cases utilizing the kind of observation, science and reasoning required to break a mystery down to its simplest form. In his famous words, “It’s elementary, dear Watson.”  The best research...
by Absolute | Aug 31, 2016 | Fun & Inspiration, Services, Strategy, Uncategorized
In Emily’s article for this month, she talks about the emergence of Snapchat as a major social media channel. Snapchat has rapidly evolved from an outlet for high schoolers to send private pictures to each other to a legitimate social network with marketing features...
by Absolute | Aug 29, 2016 | Services, Strategy, Uncategorized
Since its release in September 2011, Snapchat has become a mainstream social networking platform due to its emphasis on mobile dominance, user privacy and appeal to younger audiences. On any given day, according to Nielson Media Impact, Snapchat reaches 41% of all 18...
by Absolute | Mar 29, 2016 | Services, Strategy, Uncategorized
Developing an effective strategic communications plan for reaching and engaging customers is one of the most essential steps that a business can take to be successful. An enormous amount of importance should be placed on how and where you communicate with your clients...
by Absolute | Mar 24, 2016 | Services, Strategy, Uncategorized
James Humes, a noted author and former presidential speechwriter once said, “the art of communication is the language of leadership.” In essence, clear communication helps build trust. In business, I’ve had the fortunate experience to work in a variety of cultures,...
