Strategy Archives - Page 3 of 27 Absolute Studios

The 5ives: Brand Loyalty Is a Marathon, Not a Sprint

by System Admin | Aug 29, 2017 | Services, Strategy

In Wendy’s article “Don’t Let Your Customer Lifecycle Spin You Out… Customer Loyalty in the Digital Age,” she discusses the challenges marketers face transitioning from the early stages of building a brand and acquiring customers to maintaining a brand and sustaining...

Don’t Let Your Customer Lifecycle Spin You Out… Customer Loyalty in the Digital Age

by Anthony Chaput : Content Strategist | Aug 22, 2017 | Services, Strategy

When people think of what ad agencies do, they typically think of new logos, new campaigns or developing a new website. They generally think of the more aggressive, overtly promotional side of what we do. But let’s say this is typically “first year” stuff. We bring on...

Client Spotlight: National Hospitality Services (JB’s Burger Kitchen + Bar)

by System Admin | Apr 27, 2017 | Fun & Inspiration, Graphics, News, Services, Strategy

National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally...

The 5ives: Preserving a Positive Client-Agency Relationship

by System Admin | Apr 26, 2017 | Graphics, Services, Strategy

In Scott’s article “When Push Comes to Love,” he talks about our responsibility as an agency to lead our clients in the right direction, even when our clients may not know it’s the right direction. As a team of marketing professionals with years of experience and...

When Push Comes to Love

by System Admin | Apr 24, 2017 | Graphics, Services, Strategy

The marketing industry is a business of service. We provide skills and expertise in order to achieve a goal presented to us by our clients. Should be easy right? Find out what the client wants, create it and bill. But it’s actually not that simple if you have ethics,...

The 5ives: Fixating on Focus Groups

by System Admin | Feb 20, 2017 | Services, Strategy

In Wendy’s article “The Elements of Elementary Research,” she talks about the importance of conducting thorough research before tackling any marketing goal. Often times when clients come to us, they’ll have a laundry list of marketing ideas and problems. If we were to...