5ives: Ways to Think About Trade Show Banners

by | Jan 18, 2012 | Strategy, Writing

Trade shows are beautiful madness. Amidst the chaos and struggle to stand out, you need signage. What should go on your signs? The flexibility offered by a trade show leaves the door wide open. To help, here are five ways to think about what a trade show banner or...

Direct Mail Marketing: What’s the Big Deal?

by | Jan 18, 2012 | Strategy

What comes to mind when you think of direct mail marketing? For most of us we see this as an advertising discipline in which marketing communications such as letters, pamphlets, brochures and post cards are sent straight to customers using the postal service. Though...

5ives: QR Code Woes and 5 Easy Fixes

by | Nov 7, 2011 | Placement, Strategy, Web

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has generated...

What is a QR Code and Why Do You Need One?

by | Nov 7, 2011 | Strategy, Web

In the past several months it seems to be that more and more customers are asking about QR codes or are interested in implementing them into their marketing. I thought it might be a good idea to cover the background of QR codes, some common applications and a few best...