The Forecast for Brainstorms is Partly Cloudy

by | Jun 30, 2008 | Strategy

Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However,...

Twenty Years Later

by | Jun 3, 2008 | Placement, Strategy

The year was 1988. America was watching the Huxtables and listening to INXS, bracing themselves for what Guns n Roses would bring. Shoulder padded suits, acid washed jeans and Aqua Net rounded out the remainder of the day. The face of advertising stood in simple and...

The Internship Experience

by | Mar 25, 2008 | Placement, Strategy

Being a senior in college, I’ve heard my earfuls on the need to “gain experience.” What is this elusive experience that no college graduate seems to have? How do we gain it and why are so many graduates seemingly unprepared for the “real...