National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally recognized and award-winning company dedicated to serving their guests, partners, owners and employees with an exceptional hotel experience.

Recently, NHS, LLC came to Absolute Marketing Group to create a logo for their new restaurant concept to be opened in their Country Inn & Suites property in Lincoln, Nebraska. The concept for JB’s Burger Kitchen + Bar was developed with the intention of creating a neighborhood restaurant and bar that utilized nearby farms to provide local, fresh and all-natural ingredients. This simple idea is centered around good food, cold drinks and a comfortable atmosphere.

“We teamed up with a few exceptional nearby farms and designed a menu around locally produced, top-tier ingredients. It’s a simple plan,” said Sarah Koustrup, Executive Vice President of National Hospitality Services. “No muss, no fuss and definitely no hormones – just uncommonly good stuff to eat and drink like handcrafted cocktails, cold beer and handmade local burgers served on toasted brioche buns.”

“We were thrilled with the work that Absolute did for the JB’s logo. They were able to very quickly understand our concept, our vision for what type of restaurant we were creating and gave us several really interesting options to choose from. It perfectly captures the casual atmosphere that we wanted while still having a stylish clean look that has looked great on everything from coasters to awnings,” said Koustrup.

Absolute has worked with NHS, LLC on multiple projects, developing a great agency-client relationship. We appreciate their business and hope to continue working with them on future projects. “Absolute has done a number of projects for us over the years and we are always impressed with how easy they are to work with,” said Koustrup. “The final finished product always comes out far better than we ever imagined. Who could ask for anything more?” 

JB’s Burger Kitchen + Bar recently opened at the Country Inn & Suites in Lincoln, Nebraska and will soon be opening a second location at the Holiday Inn Airport in Colorado Springs, Colorado, another NHS, LLC run property.

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