by MacDalton Berns | Feb 20, 2015 | Services, Strategy, Uncategorized
I’ve been noticing a “Content-First” trend with our 2015 campaigns. In its simplest form, here’s the traditional disciplined approach to marketing campaign planning: Step #1:  Research Your Audience Step #2:  Pick Your Channels to Reach That Audience, Allocate...
by Absolute | Jan 28, 2015 | Services, Uncategorized, Video
They say a picture is worth a thousand words. Well, what happens when you take that picture and add animations, video, voice-overs and any other interactive piece of info you can think of? Now you’ve got a marketing tool that can accomplish just about...
by Scott Tostenrud : Editor/Videographer | Jan 28, 2015 | Services, Video
In today’s fast paced world, you may not realize it, but you’ve probably been exposed to an infographic video at some point in time. Whether it’s a poster showing the effects of caffeine on the brain, or a picture relaying a certain sports team’s win percentages,...
by Anthony Chaput : Content Strategist | Dec 23, 2014 | Placement, Services, Uncategorized
Today we have so many choices when it comes to media placement. As one of Absolute’s Marketing Advisors, I work with our clients to develop strategies that will help them reach their objectives, and typically these strategies include how we’ll approach media...
by Absolute | Dec 23, 2014 | Placement, Services, Uncategorized
Have you as an entrepreneur, business owner, student or consumer asked yourself, “how do I keep up in today’s fast-paced economy?” With many things trending one day and dead the next, it’s important that we evolve with these changes and accept the fact...
by Absolute | Nov 28, 2014 | Fun & Inspiration, Graphics, Services
$5 logos. $10 brochures. Do-it-yourself websites. What could possibly go wrong? (Where is the sarcasm font in Word again?) Beyond the obvious ethical issues of paying slave wages for professional services, the simple fact is that 99% of the time you’ll get what...
