5ives: More Angling Analogies to Reel In Web Traffic
Luke Petterson's most recent article "Does Your Website Have Tentacles?" talks about how to make sure your website is capable of reaching out and bringing in visitors. For this installment of the 5ives, I'd like to keep with the aquatic theme to help give a new...
Rise Above the Fallout After Being Bold Bombs
Here's the scenario: You developed a gutsy advertising campaign. The highly conceptual creative execution stemmed from a sound, reasonable strategy. Everything looks slick, sophisticated, cool and trendy. The ads runs. The phone calls pour in. The campaign flops. The...
Does Your Web Site Have Tentacles?
Think of your website as a creature in the ocean. Yeah, it’s a weird analogy, but let’s go with it. The ocean is the Internet with vast open waters and unexplored depths. Your website is floating around out there, ready to be found by anybody diving into the...
Absolute Marketing Group Honored as a Finalist for Small Business of the Year
Fargo, ND - For the second year in a row, Absolute Marketing Group was named one of three finalists for The Chamber of Fargo Moorhead West Fargo Chamber Choice Small Business of the Year award. Nearly 100 businesses and non-profits were nominated for The Chamber's...
Absolute Marketing Group Grows Again
Absolute Marketing Group Hires Two New Full-Time Team Members Moorhead, MN - In May, Absolute Marketing Group welcomed Matt Anderson and Tim McMichael to its full-time roster. Anderson adds to Absolute's award-winning Creative Department as a Graphic Designer while...
Billboard Copy: A Brand’s Seven-Word Salute
Some writers dream of penning scripts for Super Bowl ads. Some writers still salivate for a hearty sales brochure. Not me. Give me a 48' x 14' vinyl canvas, an audience traveling at 70 mph and you'll have yourself one giddy wordsmith. No other advertising medium, to...
TV’s Evolution is No Cause for Concern
Nowadays, the question isn't so much, "what's on TV?" rather, the question is "what type of TV are you watching?" In the last 50 years, television has gone from a three-station, living room campfire to a portable, consumer-driven entertainment medium. Much like the...
5ives: Tips to Dodge DVR and Advertise on TV in Small Markets
It’s no secret that the television media is changing. Sites like Hulu and the widespread use of DVR have made it more challenging for advertisers to penetrate the viewing audience. National advertisers have the resources to be a little more covert with product...
One-Off Ads: A Lover’s Quarrel
Simply put, a one-off is an advertisement outside of your annual campaign. Most companies use one-off advertising for special promotions, events, product launches, etc. For example, if I make pizzas and promote my pizzeria as a classic, Italian-style family...