5ives: Simple Ways to Promote Your New Website
You'd be hard pressed to find someone who didn't believe in the value of a website and the importance of having an online presence. However, many of those same individuals still believe that once a website is live, that site will promote itself. With increased...
Google Index of Twitter Feeds a Nuisance
This blog is totally off the dome, and while I'm afraid to say it, may not be the most factual. That said, I'm still not going to research all the information. "And why, Jason, won't you research information for your blog?" I'll tell you why, rhetorical question,...
Absolute Truth: Special Holiday Edition
Whew, what a year! Those seasons really sneak up on you. It’s hard to encapsulate 2010 into a single story or message. Instead, we’ll sum up the year the only way we know how – with holiday pun headlines! O Holy, Crap! (Why Thank You!) Absolute Marketing Group was...
Absolute Counters Candy Company
So here's the deal. By now many are aware of a story that happened in Fargo, ND this week. The Just Born candy company, the one that makes Mike and Ike and Hot Tamales, said if the company met its sales goals in 2010 it would have its annual convention in Hawaii. If...
Media Buyers Should Be Watchdogs Too
Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact....
Seven Approaches to Ask for a Testimonial
Once you've overcome the awkwardness of requesting testimonials, it's time to select a strategic approach to ask for a testimonial. I have outlined seven versatile approaches to cover most circumstances. 1. Thanktimonial Tell the client that you appreciate their...
5ives: Media Metrics to Know
Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I'll use broadcast media (TV and radio) for the bulk of the examples. It's...
Internet Archives, a Time Capsule with Teeth.
No advice this month folks, just thoughts and opinions. I just looked back at a blog I wrote a few months ago. It was about the advertising industry and how we need to give ourselves a reality check laced with humility. I never published it. It wasn't that the article...
5ives: Ways To Get An All Natural Testimonial
I'm not granola. I like vinyl and processed cheese. But I do have a strong appreciation for some things natural - especially dialogue. When it comes to testimonials or sound bites on the news, nothing speaks to me more as a consumer than naturally delivered...