Think of your website as a creature in the ocean. Yeah, it’s a weird analogy, but let’s go with it. The ocean is the Internet with vast open waters and unexplored depths. Your website is floating around out there, ready to be found by anybody diving into the ocean. How easy is it going to be for people to plunge into your website, when they are out in that vast open space treading for information?
For the sake of carrying through our example, let’s say your website resembles a shy giant ocean sunfish. Yeah, it’s big and easy to spot, but it’s not very aggressive and might actually be hiding most of the time. Sure, if people look hard enough, they may be amazed with their findings, but the sunfish remains elusive.
That doesn’t sound good, right? You want your website to be aggressive, making sure people in the ocean of the Internet take notice. That sounds great in concept, so let’s slap an ocean related label on what your website should resemble instead.
Your website should resemble a mythical creature, the Giant Kraken.
The Giant Kraken – in our hypothetical situation here – has long tentacles, acts aggressively and, if you are in its vicinity, you’ll probably have some sort of head to head experience with it.
You want your website to resemble that. You want your site to be noticed when people are in the vicinity. How can this be done? How can you give your website some tentacles? Let’s take a look at a few methods:
Links Give You Tentacles
You want links to your site from other sites, and you want to link your website to relevant sites. This connects your website to other sites that are already garnering attention from Internet users.
Especially important are the incoming links. If you can secure links from websites relevant to yours – the kind that send real-live humans, as well as search engine robots to your website – it’s like your website is reaching out to other Internet locations and pulling people in. This is a good thing.
For example, if you find a blog that focuses on the same topics as your own website, contact the website owner and ask if they’d publish your article on their website. Webmasters, that are looking for content to publish on their sites, will often let you add a link back to your website. When the visitors of that blog are reading your article, they might click the link to visit your site. This is a great way to reach out, get noticed and pull in some web traffic from places where traffic already exists.
RSS Feeds Give You Tentacles
If you have a blog or a regularly updated section on your website, you should be using an RSS feed. This is another way to reach out with your tentacles, beyond the normal bounds of your website. RSS feeds allow readers to subscribe to your content and allow it to be sent to them automatically, even if they don’t actively visit your site.
If you build a good following on your RSS feed, you can potentially pull in readers with your tentacles each time you publish a new blog or page on your website.
Social Media Gives You Tentacles
You can reach your tentacles far and wide to grab web visitors from other very popular platforms. I’m referring to Twitter, Facebook, LinkedIn and YouTube – as well as many other social media platforms.
If you have a profile set up on any of the social media networks, you can easily use those platforms to pull people to your site. Post links to your blog, post links to captivating content and pull those people into your site. Of course, you don’t want to overdo it with the self-promotion angle, but you can definitely pull people in if the self-promotion is sporadic and tasteful. Your Giant Kraken doesn’t have to have bad manners or be pushy.
Email Gives You Tentacles
It doesn’t hurt to consider building an email list for your business or website followers. This way you can easily stay in contact with subscribers through periodic email newsletters. By encouraging site visitors to sign up for your email list, you can reach out and pull them back to your site via email based communications.
Email can be a great way to continue sharing content with visitors by pulling them back in, after they have escaped your tentacles once already.
Search Engines Can Give You Tentacles
Another way to spread your exposure across the web is to ensure that you are showing up in search engine results.
If somebody is searching for super-duper widgets, and your website that sells super-duper widgets shows up in their search results, you have the opportunity to pull them into your site and to turn them into a customer. Your search listings become tentacles.
To expand on this, if you have a brick and mortar location, you can get listed on Google Places to show up in location-based searches. You can also buy ads from Google, Bing and other search engines to reach out and pull in visitors through paid clicks.
To Sum It All Up
These are just a few examples of how you can reach out and pull people into your site to get noticed. Reaching out your tentacles, in any of these ways, will help to pull in visitors and get your website noticed.
Don’t limit yourself to just these ideas. Any time you find an opportunity to get new visitors to your website, it doesn’t hurt to just try it and see what happens.