Mind Your Brand Manners

Do your company a courtesy: First, gather up the letterhead, envelopes, proposal sheets, pocket folders and business cards that you use for your daily business. Second, go take photos of your interior and exterior signage and print them out. Next, take screenshots of...

5ives: Merch Madness & The Theory of Logonomics

Much like Brian Meckler’s article, “Bottom Line Branding,” I have often wondered, “What truly motivates people to buy or not to buy wearable merchandise with a logo?” I have even discussed the topic with random strangers as my own survey of sorts. So this time I...

Absolute Hires Accomplished Art Director

Moorhead, MN – Absolute Marketing announces the hiring of Art Director, Scott Raffath. Raffath’s well runs deep in the world of marketing and design, having worked as a senior designer and “Evil Genius” for five major advertising, architecture and computer...