Attract Prospects to your Trade Show Display

by | Mar 23, 2010 | Strategy

Trade shows are tremendous opportunities to attract new prospects for the organizations that choose to make their booth space magnetic. A magnetic space should attract customers, not repel them. Here are a few positive charge areas to explore to make the most of your...

How to Build a Successful Brand

by | Mar 23, 2010 | Strategy

Your brand’s value is directly related to your balance sheet that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting...

Confidentiality is Essential to Marketing Success

by | Mar 9, 2010 | Strategy

Have you noticed an increasing number of companies tagging their email message signatures with 150-word confidentiality disclaimers? While message recipients may see this act as annoying and unneeded, I think it is a good marketing tactic because confidentiality of...