business Archives - Page 9 of 13 Absolute Studios

The Forecast for Brainstorms is Partly Cloudy

by MacDalton Berns | Apr 13, 2010 | Placement, Strategy

Companies have used brainstorming sessions as a tool to create “original” marketing ideas for decades. To be original, you must be first. Originality is the mark of an innovative company and is the wind in a successful marketing campaign. However, workplace habits and...

Showhorse vs. Workhorse

by Mark Huesman: Creative Director | Apr 13, 2010 | Strategy

At the end of the day, what matters in the advertising agency isn’t glamour versus grindstone; it’s the output–the ability to further the clients we serve. Large agencies have the flash; small agencies have the focus. Here are some quick insights to...

Congratulations, It’s A Baby Trade Name

by MacDalton Berns | Apr 6, 2010 | Strategy

As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting...

Marketing to your Existing Customers

by System Admin | Apr 6, 2010 | Strategy

You’ve spent good money to draw consumers into your business. The designers and marketing professionals you may have worked with talked at length about branding, building and maintaining your company image. At last, droves of customers pile into your business....

Marketing in a Down Economy

by System Admin | Mar 30, 2010 | Strategy

I’m not an economic expert, so I won’t attempt to speculate on how long the economy will be in a downturn. However, I can say that we can survive the storm by focusing on the customer. Whether the economy is up or down, you should set budgets with your...