Businesses and organizations face many tough decisions on a daily basis. One of the most important decisions is choosing who will design and develop your website. Common web design/developer choices include:
- A person within the company who dabbles in web design and believes they can build the web site.
- A relative or friend of somebody within the company who dabbles in web design and believes they can build the web site.
- A freelance web developer who professionally designs and develops web sites.
- A marketing or development firm that professionally designs and develops web sites.
Internal Dabbler
Many businesses attempt to build their own web site without the guidance of a web professional. This can lead to a web site that is poorly designed, hard to navigate, and incompatible with certain web browsers, among many other things. All of these factors play a role in how consumers view and interact with your business. If your web site is of poor quality, it will have a poor reflection on the quality of your business.
Your Brother’s Friend’s Cousin?
There are also many people who like to dabble in web design that can build a site, but more than likely won’t be able to deliver a polished web presence for your company, or even follow the project through to completion. Having a person that is not a professional, whether internally or externally, may lead to complications in the process. In addition, hiring an outside amateur designer or developer might lead to ongoing problems with future design and web updates.
Freelance Professionals
There are quality freelance designers and developers out there. These are people who used to work for a firm or organization in their field and stay up to date on the industry. The main problem with hiring a freelancer is not the quality, as with a relative or internal dabbler, but the future needs of your company. While their design and development might be high quality they might not be available to maintain, host or perform updates on your website in the future depending on their availability. This leads you to acquiring extra costs that could have been already taken care of.
Professional Marketing Firm
If you want a web presence that will leave a positive impact on your current and potential customers, you should turn to a professional.
The advantages of hiring a web professional are extremely high. A web professional can:
- Design your site to appeal to your customer base.
- Organize the site and content to make it easy for current and potential customers to find what they need without getting frustrated.
- Suggest new technologies that you can take advantage of to make your web site appeal to your visitors.
- Develop your site so that it works across multiple web browsers (Internet Explorer isn’t the only web browser out there), and even on mobile devices if the project requires.
- Set your web site up so that it will be properly indexed and recognized by search engines. This makes it easier for potential customers to find you on the web.
- Implement content management systems that allow you to easily update your page content without needing to be a web designer.
If you’re going to bring your business or organization onto the web, get it done right the first time and contact a professional web designer. Let the people that live and breathe by the web, build your site. It will show and not only enhance your image, but increase your network of customers.
Absolute Marketing Group can help you work towards your online goals if you need help. We have a Fargo-Moorhead based web design team that can help you do everything you read about on our web site. Contact us today if you need help with your next web project.