5ives: Ways to Stretch Your Marketing Dollars

by | Feb 15, 2009 | Strategy

Buy in bulk. When it comes to purchasing media space and time, discounts are given if you promise to run on a set schedule or run a certain number of ads. These price reductions are given by radio and television stations a lot for the peace of mind of not having any...

Marketing Majors: Break into the Industry

by | Feb 15, 2009 | Strategy

I realize it’s only February, but this is the time when a majority of college seniors start to feel the inevitable panic that comes with graduation and the need to find a paying gig. Maybe I’m still feeling the love from my Valentine’s Day hangover,...

Congratulations, It’s A Baby Trade Name

by | Nov 3, 2008 | Strategy

As an entrepreneur, you always had your dream business in mind. Regardless of the industry or niche, something possessed you to branch out and start on your own. As your dream came to fruition, this newborn business needed a name, and so began one of the most exciting...

Zombies: Advertisers After An Apocalypse

by | Sep 30, 2008 | Strategy, Writing

Let’s assume for a minute, the worst is going to happen. Glacier melting leads to floods more epic than that Kevin Costner bomb, Waterworld. Aliens invade. Volcanos erupt, while the tectonic plates slam into each other like they were in a Nirvana mosh pit circa...