Logo and Your Business

I’m kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer…yes, get one, but don’t rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will...

How to Build a Successful Brand

Your brand’s value is directly related to your balance sheet – that’s why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable?...

Should we do this?

Several months ago, Luke posted an article titled, “Is This Possible?” talking about the limitless capabilities of the Internet. I’d like to take this idea one step further. The real question isn’t “Can we do this?” but...