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Why Graphic Design Still Matters in an AI-Driven World

Why Graphic Design Still Matters in an AI-Driven World

by Cait Skjervem | Mar 14, 2025 | Strategy, Digital Media Trends, Graphics

Imagine scrolling through social media or walking through a city filled with advertisements that all look eerily similar – bland, repetitive, and lacking any real personality. With AI-generated design and free content creation platforms on the rise, that’s the...
How to Build a Winning Recruitment Campaign

How to Build a Winning Recruitment Campaign

by Cait Skjervem | Feb 3, 2025 | Careers, Featured, News, Social Media, Strategy, Tutorials & How-To

In today’s competitive job market, finding the right candidates takes more than just posting a job ad and waiting for applications to roll in. An effective recruitment campaign requires strategy, creativity, and a focus on the candidate experience. Whether...

6 Social Media Tips to Help Your Small Business

by Allison Grippe | Nov 7, 2019 | Digital Media Trends, Fun & Inspiration, Services, Strategy

1. Start with Objectives  When you embark on your social media journey, it’s important to define the direction you want your business to go. Start with your marketing objectives and then evaluate how social media can help you achieve them. I see many businesses buy...
Banking on Guerilla Marketing Techniques

Banking on Guerilla Marketing Techniques

by Mike Bjorgo | Oct 11, 2019 | Fun & Inspiration, Strategy

Sometimes when you’re setting your marketing strategy, it’s good to step outside the box. Sometimes it’s even better to climb on top of as you wave your hands in the air and scream, “HEY YOU! YEAH YOU!! OVER HERE!!!” At the end of the day, advertising is all about...
Finding Themo

Finding Themo

by Allison Grippe | Oct 4, 2019 | Digital Media Trends, Fun & Inspiration, Placement, Strategy, Tutorials & How-To

Picture this – You just got off from work and start contemplating the single most important thing you need to do now that you’re finally home for the day. Fast-forward fifteen seconds later and you’re on the couch scrolling through Instagram looking at a...
Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

Digital Advertising Surpasses Traditional Advertising. Here’s What You Need To Know!

by Allison Grippe | Sep 6, 2019 | Digital Media Trends, Popular Posts, Strategy, Uncategorized, Web

This year marks a milestone in the world of advertising. For the first time in history, digital ad spending in the U.S. will exceed traditional ad spending by almost 5%. That may sound like a small increase, but strategists predict $129.34 billion dollars to be spent...
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