by Absolute | Jun 1, 2015 | Placement, Services, Uncategorized
So, you have a brilliant campaign strategy. One of those strategic plans where you just have to take a step back and applaud yourself because you nailed it. The creative work turned out beautifully and the copywriting is spot on with your message. You’re so excited to...
by Absolute | Apr 30, 2015 | Graphics, Services, Uncategorized
What makes a quality business website? Is it the graphical elements that create the overall tone and feel? Does it have more to do with the written content that provides substance for a site? Is it simply the ability to be found and drive traffic? Or is it all about...
by Mark Huesman: Creative Director | Apr 29, 2015 | Graphics, Services, Uncategorized
In my previous article, Logo Design on the Move, we talked about the trending colors and logo design adjustments that have been appearing on popular websites. We also covered how the advent of mobile web devices is creating a trend with logo designs. Well, with the...
by Absolute | Feb 26, 2015 | Services, Strategy, Uncategorized
As a consumer, would you say that most of the ads you are exposed to from day-to-day interrupt you, annoy you or are irrelevant to you? If your answer is yes, you’re not alone. A poll from marketingcharts.com reveals that 58 percent of American consumers are annoyed...
by MacDalton Berns | Feb 20, 2015 | Services, Strategy, Uncategorized
I’ve been noticing a “Content-First” trend with our 2015 campaigns. In its simplest form, here’s the traditional disciplined approach to marketing campaign planning: Step #1:  Research Your Audience Step #2:  Pick Your Channels to Reach That Audience, Allocate...
by Absolute | Jan 28, 2015 | Services, Uncategorized, Video
They say a picture is worth a thousand words. Well, what happens when you take that picture and add animations, video, voice-overs and any other interactive piece of info you can think of? Now you’ve got a marketing tool that can accomplish just about...
