The 5ives: Media Placement Parlance

In the realm of media planning and placement, there are many examples of distinct terms and industry jargon. Many of these are acronyms for mathematic equations used as a tool to help decide what mediums to use, as well as to track the effectiveness of campaigns....

Placement: Who’s in your Crosshairs

So, you have a brilliant campaign strategy. One of those strategic plans where you just have to take a step back and applaud yourself because you nailed it. The creative work turned out beautifully and the copywriting is spot on with your message. You’re so excited to...