The 5ives: Fixating on Focus Groups

The 5ives: Fixating on Focus Groups

In Wendy’s article “The Elements of Elementary Research,” she talks about the importance of conducting thorough research before tackling any marketing goal. Often times when clients come to us, they’ll have a laundry list of marketing ideas and problems. If we were to...
Video Marketing is a Must in 2017

Video Marketing is a Must in 2017

By Mara Zinda: Client Relations Intern The year 2017 will be the year of the video. Just about every social media application now has a video feature with live streaming gaining the most attention. According to a recent study conducted by Cisco VNI, over 70% of web...