Logo and Your Business

I'm kinda old fashioned when it comes to the question to whether to have a logo or no logo for your company. My answer...yes, get one, but don't rush into the process and of course, have it professionally designed. The do-it-yourselfer logo, will ultimately cause...

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How to Build a Successful Brand

Your brand's value is directly related to your balance sheet - that's why customer relationships are such a valuable asset. How a customer feels about your products, people and company makes up your brand image. Why is a Strong Brand Valuable? Getting noticed is...

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Budgeting Methods for Marketing Promotions

Are you over budget on marketing promotions activities (e.g. advertising, public relations, direct selling and sales promotions) again this month? Maybe it's time to revisit your budgeting methods to see if there is opportunity for improvement. To get the ball...

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