Client Spotlight: Kreat Coaching and Consulting
Kreat Coaching and Consulting is a new firm in Alexandria, Minnesota started by two experienced life coaches: Jessica Boyer and Sonja Kuhn. Their mission is to help people identify their strengths and reach their full potential by offering life and career coaching for...
The 5ives: Writing Website Content that Converts
In Elle’s article “Outfitting Your Content Castle: Writing for Websites,” she discusses the basic elements of developing a content strategy for a website. When creating a new website, the content or copy on the site is one of the most overlooked and important aspects...
Outfitting Your Content Castle: Writing for Websites
By Elle Anderson: Client Relations Intern You’ve probably heard the saying, “Content is king.” This phrase was originally popularized by Bill Gates in 1996 with the publication of his essay of the same name. Since then, this phrase has been a motto in the marketing...
Absolute Marketing Group Selects Interns for Summer 2017
Absolute Marketing Group is excited to announce our 2017 summer Client Relations Interns – Elle Anderson and Trent Petersen. Anderson has a bachelor’s degree in communication studies from Minnesota State University Moorhead. She is originally from Fargo, ND and enjoys...
Client Spotlight: YMCA of Cass and Clay Counties
The YMCA of Cass and Clay Counties is a not-for-profit community service organization dedicated to enhancing the spirit, mind and body of all persons through quality leadership, programs, services and facilities. Strengthening the community is their cause. They work...
The 5ives: Managing the Media Mix
In Grant’s article The Revival of Traditional vs. New Media: An Ever-Changing Media Landscape, he talks about the current state of the media landscape and the importance of having a good balance in your advertising media buys. With the continued emergence of highly...
The Revival of Traditional vs. New Media: An Ever-Changing Media Landscape
A couple years ago I wrote an article on the balancing effect of traditional and new media. Since then a lot has changed in the media landscape. We’re here today to discuss why this change has happened, how the landscape has changed and how to maintain a healthy...
Client Spotlight: National Hospitality Services (JB’s Burger Kitchen + Bar)
National Hospitality Services (NHS, LLC) is a hotel management company that provides human resources, sales and marketing, revenue management services and accounting for over 20 hotels nationwide. Headquartered in Fargo, North Dakota, NHS, LLC is a nationally...
The 5ives: Preserving a Positive Client-Agency Relationship
In Scott’s article “When Push Comes to Love,” he talks about our responsibility as an agency to lead our clients in the right direction, even when our clients may not know it’s the right direction. As a team of marketing professionals with years of experience and...