social media Archives - Page 6 of 11 Absolute Studios

5ives: More Angling Analogies to Reel In Web Traffic

by System Admin | Jun 7, 2011 | Strategy, Web

Luke Petterson’s most recent article “Does Your Website Have Tentacles?” talks about how to make sure your website is capable of reaching out and bringing in visitors. For this installment of the 5ives, I’d like to keep with the aquatic theme...

Does Your Web Site Have Tentacles?

by Luke Petterson : Interactive Director | May 31, 2011 | Strategy, Web

Think of your website as a creature in the ocean. Yeah, it’s a weird analogy, but let’s go with it. The ocean is the Internet with vast open waters and unexplored depths. Your website is floating around out there, ready to be found by anybody diving into the...

5ives: Tips to Dodge DVR and Advertise on TV in Small Markets

by System Admin | May 11, 2011 | Strategy, Video, Writing

It’s no secret that the television media is changing. Sites like Hulu and the widespread use of DVR have made it more challenging for advertisers to penetrate the viewing audience. National advertisers have the resources to be a little more covert with product...

5ives: Simple Ways to Promote Your New Website

by System Admin | Jan 14, 2011 | Placement, Strategy, Web

You’d be hard pressed to find someone who didn’t believe in the value of a website and the importance of having an online presence. However, many of those same individuals still believe that once a website is live, that site will promote itself. With...

Media Buyers Should Be Watchdogs Too

by System Admin | Dec 7, 2010 | Strategy

Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact....