The Essence Behind Radio Advertising

by | Feb 21, 2012 | Placement, Strategy

Welcome to the Basics Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background...

5ives: No-No’s When Writing Radio

by | Feb 20, 2012 | Strategy

Radio is one of my top-three favorite media. (The others are billboards and guerrilla if you wanted to know.) Radio is the most rich and freeing media in the entire advertising landscape. It’s also the most abused. In this month’s installment of the 5ives,...

5ives: QR Code Woes and 5 Easy Fixes

by | Nov 7, 2011 | Placement, Strategy, Web

QR Codes are everywhere. As the hottest trend in marketing since social media, a lot of people are experimenting with this new technology. Like any experiment, some results work and some blow up in your face. This explosion of QR Codes in Fargo-Moorhead has generated...

5ives: Ripe Environments for Guerrilla Marketing

by | Aug 17, 2011 | Strategy

Guerrilla marketing is a sucker punch. Its unexpected impact leaves you breathless. The difference in this type of marketing, versus traditional marketing, is that there’s a payoff for the recipient. So maybe a better way to state it is that guerrilla marketing...