5ives: Media Metrics to Know

by | Dec 1, 2010 | Placement, Popular Posts, Strategy

Fundamentals Before we dive too far into this article, I want to toss out a quick crash course in media buying. Since most people are familiar with terms like demographics and ratings, I’ll use broadcast media (TV and radio) for the bulk of the examples....

5ives: Bad Sending Habits for Email Marketing

by | Oct 15, 2010 | Strategy, Web

We’ve already established that people are starting to hit the reset button on email. It’s probably for the best because I think we all receive notifications about companies we don’t care about or have lost their luster. Personally, email marketing is...

5ives: Home Away From Homepages

by | Aug 17, 2010 | Strategy, Web, Writing

If you are reading this blog on our website, there’s a very good chance you entered our website from a channel other than typing in our homepage URL. We post our blogs on our social media, tag our posts for Search Engine Optimization and send blog articles out...

5ives: Marketing Plan Don’ts

by | Jul 15, 2010 | Strategy

Marketing plans work if and only if you stick to the plan. Weeks and months go into a plan to make sure the strategy makes sense, is financially feasible and can last for the entire year. Some items in your plan will work better than others, but everything in that...