Word Nerds: Not Just for Science Anymore

by | Mar 29, 2012 | Writing

You fancy yourself a word wizard; a spelling and grammar guru. Yes! Now, you have to prove it. The staff writer just poured their soul into the carefully-constructed, clever copy and now it’s time to chop it to bits. Get in there and annihilate it; eradicate any signs...

Selling with Story

by | Oct 12, 2011 | Strategy, Writing

Last week I was driving my gray Mazda Tribute down the road, doing what I love to do, drinking coffee and looking at billboards. Some may call it distracted driving, I call it marketing research. Over the past trips through town and on the interstate, I have noticed...

5ives: Truths About Absolute’s Creative Process

by | Sep 30, 2011 | Writing

Each creative person is different. For instance, you might see a designer with a button-up shirt and khakis working away on a crisp, white Mac. Or, you might see someone and go, “Is that a hobo? Nope. He’s wearing great shoes, must be an artist.” Put...